This is the back panel romance copy that I wrote for Cracklin' Oat Bran. This bestselling product was interested in changing direction with their marketing. The idea was to appeal to empty nesters and busy professionals. The idea was to show customers that Cracklin' Oat Bran wasn't just for the breakfast table. It could be used poured into a storage baggie to be used as an on-the-go meal for commuters. Active retirees could use it as the foundation for a trail mix. Anyone looking for a light lunch could incorporate Cracklin' Oat Bran into their favorite yogurt. It was a fun project and I am very proud of the end result.
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